We’re proud to power our deliveries with 70 electric Rivians across 14 markets—saving 20,000 gallons of fuel and reducing our emissions by 200 tonnes.
In honor of Earth Month, we’re proud to share a milestone made possible by our expansion with Rivian. With 70 all-electric Rivian Commercial Vans now part of our fleet, HelloFresh has already saved nearly 20,000 gallons of gasoline and reduced our carbon emissions by 200 tonnes—roughly equivalent to the amount of carbon sequestered by 300 acres of U.S. forest.
Rolling out across 14 markets, these all-electric vans are helping improve the air quality in major city centers. But the introduction of electric vans into our delivery network isn’t just about reducing emissions; it’s about transforming how we operate. By optimizing delivery routes, we’re not only reducing our carbon footprint but also minimizing packaging waste and food spoilage. These efforts are part of a larger strategy aimed at reducing our environmental impact while continuing to provide the efficiency our customers rely on.
This initiative is a testament to the growing importance of green solutions in the logistics and food industries. And as we celebrate Earth Month, we’re proud to be taking proactive steps toward protecting our planet. To learn more about this exciting journey, we’re turning to Ben Kubik, Senior Program Manager of Last-Mile Logistics at HelloFresh, who recently shared his insights during a Q&A with the Rivian team.
Rivian: Can you tell us a little more about this partnership with Rivian?
Ben: HelloFresh Delivery Network (HFDN) delivers all brands under the HelloFresh umbrella, and in doing so we drive many miles every day to reach our HelloFresh, Factor, GreenChef, and EveryPlate customers.
The Rivian Commercial Van’s range opens up an entirely new set of delivery routes, which we weren’t able to accomplish with our previous electric vehicles. The Rivian Commercial Van is also purposefully built for last mile delivery, so we can avoid things like turning the vehicle on and off 100+ times a day, manually sliding the side door of a cargo van the same amount, or getting stuck in traffic idling and wasting gasoline.
We are excited to partner with Rivian, where we are feeding families and changing the way people eat forever. Making these deliveries in electric vehicles is just the cherry on top for our sustainability goals.
Ben Kubik, Senior Program Manager of Last-Mile Logistics at HelloFresh, shared his insights during a Q&A with the Rivian team.
What are you most excited about with the Rivian Commercial Vans?
Ben: While we’re announcing this today, we have in fact been using the Rivian Vans for the past few months, and have driven over 250,000 miles so far! Until now these vans have been unbranded, so now they are fully branded, it will be much more clear what we’re driving. I am really excited for new customers to see these Rivian vans in the 14 markets we’re operating them in.
HelloFresh has done a lot to decrease carbon emissions, particularly within its last mile delivery network. Can you share more?
Ben: Our team has spent the last year preparing for Rivian Commercial Vans, with the installation of 100+ charging stations across our HFDN. There’s a lot of planning, budgeting, approvals, and construction to build the infrastructure necessary to incorporate EVs in a fleet. Having our own charging infrastructure means we can charge our fleet in the most efficient way possible—overnight at our warehouse when the vans are not in use.
We have worked with local utilities and our landlords to find the optimal count in each location, both for delivery operations and cost of capital expenditure. Additionally, HFDN has piloted 25+ non-Rivian EVs over the last 2 years to ensure our delivery routing was optimized ahead of these 70 longer-range Rivians. HFDN would have never been able to support Rivian’s Commercial Vans if it were not for the continued efforts to push EV routing and perfect our process improvements.
What prompted HelloFresh to electrify its fleet?
Ben: Our leadership team saw the huge benefits that electrifying our fleets could bring, and set a goal of making our US fleet 10% EV, but that quickly increased to 25%. The Rivian Commercial Van has been critical in helping us reach our goals.
We have found huge advantages to running an EV fleet. For example, the cost of fuel on an EV is stable and takes out the guesswork in our financial forecasting. We are also interested in the lower long-term maintenance costs an EV promises over a traditional commercial van. With help from our fleet partner—Ryder—we are extremely grateful to have now eliminated all diesel units from our fleet.
Factor and HelloFresh, in partnership with Rivian, are steering sustainability forward this Earth Month and beyond!
Over the first five months of operation, HelloFresh has reduced GHG emissions by around 200 MT—which is equivalent to the carbon sequestered in 300 acres of US forest over the same time period. What other benefits are you seeing from this partnership?
Ben: The biggest thing we look for in our fleet management is the uptime of our vehicles, so that each market is operating our assets to their full potential. We also need close proximity to service centers. Rivian delivers both. And now that we have our Factor branding on our vehicles, the world can know these vans are for any fleet management service looking to electrify their fleet.
HelloFresh’s partnership with Rivian marks a major step toward sustainability. By integrating electric vans into our fleet, we’re reducing emissions, optimizing delivery routes, and minimizing waste. As we celebrate Earth Month, we’re proud to lead the way in making our operations—and our company—better for people and the planet.
Learn more about our sustainability efforts at HelloFresh here and check out the stories below.
