This summer, HelloFresh is turning up the heat with our exclusive S’mores on Fire Bundle, a bold reimagining of a campfire classic. We launched this limited‑edition bundle with our partner, Mike’s Hot Honey, to reinvent a nostalgic summer staple and bring it right to your backyard (or your kitchen, campground, and anywhere else your summer takes you).
Sweet, smoky, and spicy, this playful kit is part of our Camp Fresh menu, which features 15 seasonal recipes inspired by the smoky-sweet flavors of the great outdoors.
Let’s take a peek inside the S’mores on Fire box and hear more about the creative culinary process from recipe developer, Michelle O.!
Our S’mores on Fire Bundle is packed with everything you need to bring those nostalgic campfire vibes right to your backyard (or kitchen).
What’s in the Box
The bundle sets you up with everything you need to make Fully Loaded Hot Honey S’mores Nachos, a combination of graham crackers, marshmallows, and chocolate chips, all drizzled with Mike’s Hot Honey. You can “choose your adventure” by adding crunchy extras like Hot Honey‑coated Utz potato chips or pretzels, Blue Diamond hot‑honey almonds, savory Beef Sticks, and even Bush’s Hot Honey Grillin’ Beans.
Also included is a Fire & Iced Hot Chocolate, a creamy twist on cocoa that’s shaken with your choice of regular or Extra Hot Mike’s Hot Honey, served over ice, and rimmed with graham crumbs or hot‑honey chips. For an adult version, spike it with bourbon and sip around the fire.
Beyond the edible goodies, the bundle also includes nostalgic campfire swag: a cocktail shaker, two steel mugs, and a hot pad, perfect for creating an authentic outdoor vibe right at home.
“Forget everything you thought you knew about s’mores,” said Michelle Doll Olson, Senior Manager of Culinary Development, HelloFresh. “We’re so excited to bring consumers a bold ‘swicy’ adventure where the comforting sweetness of classic s’mores collides head-on with a fiery honey drizzle, perfectly complemented by our refreshing shaken iced hot chocolate. Prepare for an unexpected experience – this is your new summer obsession.”
When & Where to Get It
Available for purchase at HelloFreshSmores.com without a subscription; HelloFresh subscribers can also add it via the HelloFresh Market while supplies last, on a first‑come, first‑served basis.
Fully Loaded Hot Honey S’mores Nachos: a combination of graham crackers, marshmallows, and chocolate chips, all drizzled with Mike’s Hot Honey.
From the Test Kitchen: Behind the Scenes with Michelle O.
To learn more about how the idea for S’mores on Fire Bundle came to life and the overall creative process, we sat down to chat with recipe developer Michelle O., who you may have seen having s’more fun in the kitchen in this recent recipe demo on Instagram!
HelloFresh: What inspired the idea of transforming classic s’mores into nachos with a spicy twist?
Michelle: A lot of us are city dwellers with not enough access to s’more making fires so I wanted to come up with a version that you could make at home or out in the wild. Since we had this handy tray the s’mores could have as many toppings as we wanted so we turned to Mike’s Hot Honey to make it as fun as possible.
HelloFresh: How did you decide which ingredients (like pretzels, spicy almonds, and beef sticks) would work with the traditional sweet flavors?
Michelle: Lots and lots of trial and error! We ended up with what I think is a surprisingly well-balanced, super fun s’more. Who knew slicing beef jerky to act like pepperoni would be so good with marshmallows?!?
HelloFresh: The Fire & Iced Hot Chocolate is such a fun, unexpected pairing. How did that recipe come together?
Michelle: Frozen Hot Chocolate isn’t a new idea but it’s a great idea. We wanted to turn it on its head a bit to match the craziness of our nachos, so we sweetened it up with hot honey and then made the whipped cream with even more hot honey. It’s such a yummy cold treat.
HelloFresh: Were there any surprising flavor combos that worked better than you expected during testing?
Michelle: The potato chips! The Mike’s Hot Honey Utz potato chips have such a unique flavor—the little extra hit of salt and crunch are so satisfying!
HelloFresh: What’s your own personal favorite way to enjoy the S’mores on Fire Bundle?
Michelle: I surprised my family with the tray. They had no idea what was coming and were so excited with the wild thing I pulled out of the oven. I’m definitely keeping the tray to add some excitement year-round on special occasions (or when we just need to feel some summer).
Whether you’re hosting friends for a summer gathering or looking for a fun backyard experience the whole family will love, this kit proves that campfire treats can be creative, surprising, and oh-so-delicious.
Want more behind‑the‑scenes stories? Check out our interviews with the culinary minds behind HelloFresh’s inventive recipes.
